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Building Trust in 90 Seconds
How a Brand Story video helped First Choice Overhead Door stand out in a competitive Rhode Island market.
Client Overview
First Choice Overhead Door is a locally owned and operated garage door company serving Rhode Island homeowners. With over 15 years of experience, they pride themselves on reliable service, fair pricing, and treating customers like family.
About First Choice Overhead Door
The Challenge
First Choice was competing in a crowded field of contractors where most companies looked and sounded the same online. Their website leaned on stock photos and text, which didn’t capture their credibility or personality. They needed a way to quickly show potential customers why they could be trusted.
We created a 2-minute, Brand Story video where owner Armand shares his journey and passion for the trade.
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Shot in a natural, authentic style—no scripts, just conversation.
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Mixed storytelling with visuals of real work, giving viewers a behind-the-scenes look.
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Delivered in formats optimized for website, social media, and email campaigns.
The end result was a polished but personal video that made First Choice approachable and memorable.
The Solution
The Results
The video became the centerpiece of First Choice’s marketing funnel:
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Humanized the brand: Customers could connect with the owner before ever picking up the phone.
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Built instant trust: Hearing Armand’s story created credibility that text and stock photos couldn’t.
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Flexible content: The video now lives on their website, can be shared on social media, and used in sales outreach.
Takeaway
Video Builds Trust Faster Than Anything Else
A video business card is one of the fastest ways to build that connection and stand apart from competitors. Unlike text or photos, video allows viewers to see personality, hear real experiences, and feel the authenticity that makes a small business memorable.
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